A nudge towards a better pension

Richard Thaler

Behavioural Economist

September 2022

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Richard Thaler

In this episode of Pioneering Pensions, we explore choice design with Richard Thaler. What choices, if any, should pension schemes offer in the first place? To help scheme members make better-informed choices, what should we think of when designing a choice architecture? What is ‘sludge’ and how can it drown a ‘nudge’?

About Richard Thaler

Richard Thaler is Professor of Behavioural Science and Economics at Chicago Booth Business School and recipient of the 2017 Nobel Memorial Prize in Economic Sciences for his contributions to behavioural economics. Richard is the co-author (with Cass R. Sunstein) of the global best seller, Nudge, which has become the go-to source of reference for practitioners designing and implementing choice architectures.

To learn more about Richard, please visit the Chicago Booth Business School website.

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